April 25, 2018 5:20 pm
Formerly reserved for independent authors who wanted to give visibility to their work, today, editorial launches and book trailers mostly go hand in hand. As its own title suggests, book trailers are short videos, similar to movie trailers, to promote books or e-books through catchy audio-visual elements. In the Internet era, the book trailers’ target is familiar with television series. This tool is very convenient e.g. for biographies, due to its ability to display the subject in flesh and blood on screen.
Check out the book trailer of “The Prague Cemetery” (in English), “Madame Butterfly” (in French and English) and “Bajo la misma estrella” (in Spanish)!
Written by Víctor Mir – Robert Schuman Communications’ Trainee at TermCoord. Víctor, who hails from Spain, studied in a German School and holds a Bachelor’s degree in Translation and Interpreting, a University-specific degree in Linguistic Mediation and a Master’s degree in Edition, Production and New Journalistic Technologies
- booktrailersweb.es (accessed on 25/04/2018)
- COMUNICAE (2017): El fenómeno de los book trailers. Available at bit.ly/2FivD0w (accessed on 25/04/2018)
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