February 10, 2019 10:30 am
Sometimes we (and companies, governments…) use some terminology quite broad, unspecified, unclear. Companies spend billions of dollars bombarding people with words. A bank gives us millions of reasons to join and millions of words of terms and conditions. The goal should be “to inform” and not “to impress”. Alan Siegel explains in this video why we should avoid the overuse of jargon in business writing. We should ask ourselves “Am I being as clear as I can be?”. According to him, “There is no way that we should allow government to communicate the way they communicate. There is no way we should do business with companies that have agreements with stealth provisions and that are unintelligible. So, how are we going to change the world? Make clarity, transparency and simplicity a national priority”.
969 total views, 3 views todayTags: conferences, language, Terminology, terms