Branding is the attempt to attach higher credibility to a new product by associating it with a well established company name. A brand is what makes each company unique and easily recognizable among existing and potential customers or clients. Rebranding, on the other hand, is the process of changing the corporate image of an organisation. It can consist of giving a new name, symbol, or change in design for an already-established brand.
In a desire to make it easier for TermCoord’s community to find us on all social media, we have done a bit of rebranding ourselves. You can now find us on the following links under the same handle:
- Facebook: https://www.facebook.com/TerminEUrope/
- Instagram: https://www.instagram.com/termineurope/
- Twitter: https://twitter.com/TerminEUrope/
- LinkedIn: https://www.linkedin.com/in/terminEUrope/
Thank you for being part of our community of terminology and language lovers!
Sources
Business Dictionary. 2020. What is corporate branding? definition and meaning – BusinessDictionary.com. [ONLINE] Available at: http://www.businessdictionary.com/definition/corporate-branding.html. [Accessed 4 May 2020].
The Economic Times. 2020. What is Rebranding? Definition of Rebranding, Rebranding Meaning – The Economic Times“. [ONLINE] Available at: https://economictimes.indiatimes.com/definition/rebranding. [Accessed 4 May 2020].
Written by Lara Karlović, a digital marketing enthusiast with experience in social media management, SEO content writing and optimization and content marketing.